January 19, 2016 @ 11:00 A.M. PST / 2:00 P.M. EST (1 hour)
How IHG used Big Data to grow meetings revenue by 18%
How do you effectively train and motivate a highly matrixed, millennial sales force that’s distributed across more than 5,000 properties across the globe?
InterContinental Hotels Group (IHG) created IHG Meeting Point, the hospitality industry’s first gamified training portal, with impressive results. Since its launch, IHG’s meetings revenue has increased by 18%.
Join our webinar on 1/19 with Matthew Beucker, Groups & Meetings Development Manager with IHG, and Keith Conley, Sr. Director of Analytics & Insight with Bunchball to learn:
- What elements are critical for effective digital strategy
- How IHG married digital strategy with Big Data to deliver a sales training and collaboration program that taps into intrinsic motivators
- Why you should use Big Data to measure and evolve your learning program
Program Development Manager, Groups & Meetings, IHG
Matthew Beucker is a Program Manager at InterContinental Hotels Group and has managed IHG’s first gamified instance, IHG Meeting Point, since its inception in 2013. He manages both the program and product side of this online education gamified portal teaching better sales techniques to hotels on a global scale. This position allows him to tackle his favorite subjects within Gamification: data analysis, product development, and social media. The IHG Meeting Point program was recently recognized in 2016 as a Finalist for the Technology Association of Georgia (TAG) Excalibur Award, which recognizes Georgia companies and organizations that demonstrate the best use of technology. Today Matthew is working towards creating a Gamification Centre of Excellence at IHG to spread knowledge of Gamification and its benefits to apply to business problems and needs. Matthew attended Indiana University of Pennsylvania while pursuing his undergrad in Communications Media and Masters in Business Administration. In Matthew’s free time he enjoys running and participating in triathlons with his wife.
Sr. Director, Analytics & Insight, Bunchball
Since joining Bunchball in 2011, Keith Conley has been instrumental in defining the value proposition and proving the business impact of gamification. As a critical member of Bunchball's strategic services team, he aligns digital strategy with technical implementation and provides pathways to optimization to ensure clients fully realize the benefits of their gamification initiatives. Previously, Keith served as a communications strategist for Young & Rubicam and an analytics manager for Universal McCann. In these roles, he generated attitudinal and behavioral measurement plans and guided global and/or national branding and direct advertising initiatives for a variety of firms, including Microsoft, HP, Wells Fargo, the NCAA and Palm, Inc.
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