Live Webinar

Growing Gamification

November 16, 2017
11:00 A.M. PST / 2:00 P.M. EST
50 mins

See How Lifesize is Expanding Their Gamification Footprint

We know gamification has an impact on both internal and external community engagement. But where can you see financial impact, and how does that analysis help inform expansion?

Join our webinar featuring Michael Torok, Director of Community, Training, and Loyalty at Lifesize to learn how added engagement in his community has decreased the number of support-related calls, leading to a positive ROI for Lifesize. We’ll cover:

  • How gamification is utilized at Lifesize
  • How increased engagement in the community is providing a better experience for employees and customers.
  • What Michael and Lifesize are getting from the increased community engagement
  • What’s next for gamification within Lifesize? How is it justified?


MichaelTorok.pngMichael Torok
Director of Community, Training, and Loyalty at Lifesize

Michael Torok runs the internal and external communities for Lifesize. He has been involved in the startup tech market since 1999 and continues to enjoy the excitement of growth companies. Since 2011, he has helped companies embrace the importance of customer communities, and helped build and run those communities. Gamification has been central to his communities and was and remains a deciding factor when selecting community platforms.

Keith.pngKeith Conley
Sr. Director of Analytics & Insight at Bunchball

Since joining Bunchball in 2011, Keith Conley has been instrumental in defining the value proposition and proving the business impact of gamification. As a critical member of Bunchball's strategic services team, he aligns digital strategy with technical implementation and provides pathways to optimization to ensure clients fully realize the benefits of their gamification initiatives. Previously, Keith served as a communications strategist for Young & Rubicam and an analytics manager for Universal McCann. In these roles, he generated attitudinal and behavioral measurement plans and guided global and/or national branding and direct advertising initiatives for a variety of firms, including Microsoft, HP, Wells Fargo, the NCAA and Palm, Inc.

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